The Capital Maharaja Organization has had many successful business partnerships which have grown to be Corporate giants in Sri Lanka.
In 1939 the Founders bought out the American owned trading companies, L D Seymore and Dodge & Seymore, in Sri Lanka’s first ever management buyout. This set the tone for The Capital Maharaja Organization’s fearless and innovative approach to business.
With the passing of the Founders in 1967, The Maharaja Organisation Limited was formed, along with the acquisition of British owned tea exporters A F Jones Exporters Limited.
In 2006 with the reorganization of the shareholding, The Capital Maharaja Organisation Limited was born with Capital Holdings Limited being the holding company.
In every sphere of business, whether it be in FMCG, Telecom or Media, The Group has achieved a dominant position in the market.
The Group entered the Milk Food business by importing and distributing Anchor milk in Sri Lanka in the 1980’s. A few years later the unprecedented growth resulted in a Milk Powder factory being built in Sri Lanka. The New Zealand Dairy Board (Now Fonterra) realizing the potential of the growth of their brand and the professional approach of our group, used some of our professionals to help them to market their branded products in the region. They also invested into our distribution business to show their appreciation. The partnership grew from strength to strength and not only did Anchor milk become Sri Lanka’s No. 1 Milk Powder brand, it also created and built a second local brand “Raththi” which shot up to become Sri Lanka’s No. 2 brand in the Powdered Milk industry. With the building of a state-of-the-art Dairy processing Plant and the inclusion of other related products such as liquid milk & yoghurt etc., “ANCHOR” is Sri Lanka’s biggest FMCG brand by far.
The New Zealand Dairy Board also used our marketing and distribution professionals and business model to develop their markets in other countries in the region. When the Anchor brand, which was handled by us in Sri Lanka, became the largest branded Milk Powder business for NZDB, they showed interest in acquiring the same from us, to make it their flagship operation in the world and we divested our control and holding in the business to them.
The signing of the partnership agreement between The Capital Maharaja Organisation and the New Zealand dairy Board.
Link - Fonterra Sri Lanka
Link - Fonterra New Zealand
MTV Channel (Pvt) Ltd, and MBC networks (Pvt) Ltd, were set up by The Capital Maharaja Organisation in 1991 as a joint venture project with Singapore Telecom International. The Station was established to spearhead the Group’s entry into the media and communication sector.
Signing of the BOI agreement. Lakshman Watawala, (Chairman BOI) 2nd from left, Mithrapal Singh (Senior Vice President, Singapore Telecom International) 3rd from left, Srilal Ahangama (Group Director, TCMOL) extreme right.
Though the business was owned on a 50/50 basis, the management of MTV was under Singapore Telecom. They commenced operations by downloading and broadcasting English programmes.
In the year 1993 when we were licensed to set up FM Stereo Radio Channels, Singapore Telecom showed interest and partnered us in setting MBC Networks (Private) Ltd., on the same basis of where they had 50% shareholding as well as Management control.
In 1998 we acquired Singapore Telecom’s shares and controlled both MTV & MBC and introduced Sirasa for Sinhala and Shakthi for Tamil language TV and Radio channels and YES FM remained the English Channel.
From that point the operation has not looked back and has firmly established itself as Sri Lanka’s largest and most successful Electronic Media network by far, boasting 5 independent FM Radio channels and 3 free to air terrestrial TV channels.
TELECOMMUNICATIONS & TELECOMMUNICATIONS INFRASTRUCTURE
MTN Networks (Pvt.) Limited and MTT Network (Pvt.) Limited started as two wholly owned subsidiaries of the Group. One to handle telecom networks and the other to handle telecom infrastructure. Dialog was incorporated in 1993 as a joint venture between MTN Networks (Pvt.) Limited and Telekom Malaysia Berhad (TM).
At the time of setup, MTN was the 4th entry to the Sri Lankan Mobile market but the first Digital GSM Network in Asia and even before the US. In just 2 years, MTN Networks began its commercial operations under the brand name “Dialog GSM”.
After ensuring the successful launch and an ever-growing market share, the Group divested its shareholding in MTN initially and MTT subsequently for strategic reasons.
Link - Dialog Axiata
Link - Axiata Malaysia